Southern: The Water Authority

People buy spring water for many reasons:

Health	Our spring water has never been contaminated by toxic chemicals or waste products. It is "clean and pure" at the source.
Taste	Toxic and other chemicals found in public water systems and filters can give water an objectionable odor and taste. Our "clean and pure" at the source spring water is refreshing and enjoyable. It promotes health because you will drink more water if you enjoy its taste.
Convenience	A bottled spring water cooler can be placed anywhere there is one square foot of space with electricity.
Risk Reduction	Since bottled water coolers are not driven by public water supply pressure, a bottled water cooler has very limited risk of flooding and causing a large amount of water leakage damage.
Assurance	In an age of possible terrorist attacks on public water systems, the only sure source of "clean and pure" water may become bottled at the source spring water.
Limited Supply	There is a limited amount of "clean and pure" bottled at the source spring water. Being a user secures your place in the available supply.